WaterColor is one of two master-planned communities (the other being WaterSound Beach) currently being developed by Arvida, a St. Joe company, along Scenic 30-A. The 499-acre resort was designed by acclaimed architect, Jaque Robertson, on land held by the St. Joe Company since 1927. It is located between Seaside and Grayton Beach State Recreation Area, nestled between the Gulf of Mexico and a rare, 220 acre coastal dune lake.

A prominent feature of this new community is the WaterColor Inn. The inn dubbed by Arvida as, "The Coastal Retreat with a Southern Accent") was designed by acclaimed restaurant designer, David Rockwell. Rockwell's impressive accomplishments include designing over 60 Planet Hollywoods. The inn combines the warmth and hospitality associated with traditional Southern grand hotels, the intimacy of bed-and-breakfast inns and the charm of classic beach houses.

Winding foot and bicycle paths, parks, gardens, ponds, and Western Lake are there to explore by bicycle, canoe or kayak. Several restaurants and shops are located within the community and a new full service spa opened in the spring of 2004. The top-ranked Tennis Center, along with the highly rated Camp Creek Golf Course (just six miles away) complete the total resort experience.
This Gulf of Mexico gem is an elegant Southern coastal retreat which appeals to couples, families, and groups looking to relax and recharge in chic surroundings.
St. Joe is an environmentally conscious corporation and the community has been developed to blend naturally with the environment with as little impact as possible.